Welcome to the Australian Lottery and Newsagents’ Association

The Australian Lottery and Newsagents’ Association (ALNA) is the peak industry body representing Australian newsagencies and lottery agents. There are 4000 individually owned and operated newsagencies in the country and together they make up Australia's largest retail and home delivery group.
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ALNA Membership

Through strength and size, the ALNA has the necessary means to achieve outcomes difficult to achieve by a single business.

For just $876 per annum*, your ALNA membership gives you access to industry representation, complimentary advice on industrial relations and leasing matters, discounts on insurance, access to accredited industry training courses, and so much more.

Click here for a membership form

*Membership prices vary by state. Membership fee is capped at $876 per annum.

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Tatts Lottolands Gotta Go! Campaign

ALNA has been lobbying harder than ever at a state and federal government level for over a year to ban 'fake lotto betting' by companies like Lottoland. We are now getting some cut through with several states and federal representatives considering action. We will provide members with an update on some of the specifics of this during the week as there has been a lot happening. The very existence of these fake lotteries in our opinion creates an uneven playing field for your business. Whilst you are restricted in the way you conduct your lottery business and bound to a range of state regulations, the fake lottery - wagering model has freedoms and margins that are unavailable to you so it can out advertise regulated state lotteries. We have been requesting that Tatts take more direct action against Lottoland and other fake lotteries for some time and we have been frustrated by not much action. In May this year ALNA prepared and presented a detailed Government & Public Relations campaign proposal to Tatts on lottery outcome wagering, at the time the proposal was declined.
When Tatts finally shared with us their Lottoland's Gotta Go! Campaign, we were at least pleased that some elements of our original plan like a strong PR campaign had been included. Nonetheless, advertising campaigns bring out different opinions and can be somewhat divisive depending on where you sit, there may be elements of the campaign you would have preferred to be different, stronger, more discreet or even a different message. The fact is that getting consensus from all 4000+ lottery retailers would be impossible, and ALNA and other Lottery Associations also had a range of feedback for alterations and amendments, some were actioned others were not. At the end of the day the key for us at ALNA was to see public action to back up the lobbying program with government we have already been undertaking, and to ensure there was protection for our Members and ALNA should any legal action occur from us participating in the campaign. Here are some key facts for you: ALNA has sought and obtained legal protection for you from Tatts Group to participate as per the campaign instructions (indemnity). This means if you follow the campaign instructions including the use of: In store point of sale, Social media collateral and Letters to politicians. If Lottoland tries to take any action against you; you are indemnified by Tatts Group against any action and cost. • ALNA will continue strong lobbying of all state and federal governments in relation legislation to ban fake lotteries, and we know from reactions at meetings we had with Federal Ministers last week on this subject, that the campaign is likely to provide increased urgency for them to act.

• It is ultimately your decision on whether you join the fight against Lottoland and other fake lotteries. Our opinion is that this will only assist in the fight against fake lotteries like Lottoland, Planet lottery and other new proposed entrants to the market. Hopefully it may discourage any other new entrants from considering entering the market.

• ALNA has briefed our legal, government and public relations partners, so if you are contacted by media or government we are prepared to assist you, please call 02 9978 3400 for any inquiries about the campaign.

• As this is a Tatts co-ordinated campaign and the instructions are to display outside of the Tatts retail area, please also be conscious of breaching other commitments and contracts with other industry partners.




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